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Step 2 - Start a Blog
Before you go ahead and create your own blog for moneymaking purposes, you need a plan. It can be simple but it must be an effective plan. There is not a lot of brainstorming involved with a blog so that it can start off the right way. One of the most common mistakes of people is that they take this step for granted and don’t know where they are actually going.
By not thinking things through, you unknowingly set your blog towards that downward spiral. You’ll need a concrete vision of what will it be about and how you will eventually establish it as something that is exclusively yours.
This chapter will discuss about this step and how you can compartmentalize your ideas for a great start of your blog.
Knowing Your Passion and Writing about It
This step is that very big leap that you need to think about because this will serve as the central point of your blog. It can literally make or break your blog because you need to choose a topic that you love. Take note of these pointers so that you can eventually decide for yourself what kinds of topics are good to write about for your content.
Gather some ideas
Don’t limit yourself in terms of scope. When you are thinking about some possible topics for your blog, you need to be open about the possibilities. Make a list of what you can write about and also a breakdown of why you should choose that.
Look to some online resources and ask some bloggers if you want to about their experience when they were also starting out. This will prove to be invaluable because you will get to know about firsthand knowledge of these people.
If you want, you can also seek out some mentors or even advertising and marketing experts to help you out with some ideas on the latest trends. This will give you some leeway on knowing some good points for blogging. But doing your own research can be even more rewarding.
Topic for your blog can be about anything you can think of, and if there is enough audience and things you can make money with, you have your perfect direction. Use Google Keyword Planner or similar tools to research how many people are actually looking for the information you want to write about so you know you will be getting a lot of audience in the future.
Also make sure that topics you choose are evergreen and will be so in the far future. You do not wish to build your blog about the topics that will not be interesting next year anymore. Such topics include onetime events and news and things that are trending for some time and then completely go out of people’s interest. However, once your reader’s database is big enough and blog favorite enough, it is completely fine to write about the trending topics as they will get you a lot of money in a short amount of time.
For your information, two of the most profitable topics include: Making Money Online and Health & Fitness. Enough said. Those niches make trillions of dollars every year worldwide and there is more than enough for you to grab your big piece of a pie. High-profitable and well needed niches are something you are encouraged to lean towards but are not necessarily the best option. This research must be done by you. You can always make a lot of money in niches that are barely known if you get to the top.
What are you really passionate about?
Now it’s the time to narrow down that list. Among those topics that you have listed down, which one are you leaning towards? This process will be harder because you’ll have to go through that list of pros and cons for each. Do you really like them? Think about what makes it stand out for you compared to the others.
Note that there will be some discrepancies with what you need to write about and what you want. The market trends online are different than that of the real world and you will have to combine that with your chosen topic. This might spark some more thinking that will eventually make you choose about which one you are really going for.
In terms of practicality, it would only be prudent to go for a topic that is well patronized by people of the internet. But on the other hand, it’s not good to force yourself to write about something that is uninteresting for you since you are in this business for a long term, right? Always do what you love and want and make money with it. This is absolutely the key and the easiest way to success.
For this step, the best thing you can do is to find a really creative way to incorporate your own favorite topic and the audience. By accommodating your target audience and yourself, you are already setting up a good foundation for your blog. You want to like what you write about and you want audience to like what you write about as well. And as a result, they will like you and you will like them. More on that follows.
Can you see yourself writing about the topic for a long time?
This is a question that you should readily address. Starting out with one topic and deviating away from it can cause some loss of readers because in the first place, you had a target audience. And loss of readers will result in loss of your income.
If you suddenly see yourself losing interest in some topics, then don’t go for it. For a blog to be successful, you need to go all in and not do anything halfheartedly. Doing it halfheartedly will land you with mediocre content that will not stand up to the standards of the people of the internet. All in all, it’s going to be quite a hassle if you decide to switch suddenly from one to another. Blog is interesting due to what it is about and stay about in the future, otherwise it becomes another blog on the same domain.
This is partially the reason why it is necessary to write about what you really want. There will be the assurance that you won’t deteriorate the quality of your work later on and this just generally bodes well for both your blog and its loyal readers.
Can broad topics also be featured on my blog?
Yes. There is no stopping anyone from creating a blog with various topics. It’s just that there are some disadvantages that are associated with this like not being able to focus on a group of target audience. This will then lessen the traffic that is coming to your page because fewer readers will be able to relate to it.
If you are planning to diversify your blog with a range of topics, then you also need to work overtime to promote it to different audiences. It will be a hard struggle to overcome because there are still so many people out there who are fickle about their interests online. You need to be able to give them what they want and this is just generally harder if you want to catch the attention of people from different industries.
Setting up a Domain and A Web Host
Now comes the most interesting and your first practical step after you have successfully chosen a topic for your blog.
You need to register your domain on a reliable web host first. The domain refers to your blog’s website address (such as www.blog.com) so you need and needn’t be creative on this part. You cannot choose something that is already taken so some originality streak is in order. Once again, brainstorming ideas will be a very important part of this because it will help other people associate that name with you.
What about a Web Host?
This is the part where you will need to invest your money and the part I stress out you must take in order to be successful in the long run. You simply have to be the owner of your business not grow the apple trees on someone else’s property.
Web hosting company will be responsible for hosting your website. In short, it will handle the servers that allow your blog to be online without any glitches. For this reason alone, it is already quite obvious why you need to look for the best. The last thing you want is for your readers to be turned off because they continue to experience lagging and other malfunctions while reading through your blog.
Your Web Hosting Company
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Making an Impression At First Glance
Another must that you need to keep in mind is to make a powerful impression from the start. No matter how good your content is, it’s still going to be subpar if the overall blog does not have that striking impression at first glance.
As first time bloggers, this is something that you have to note. Try to imagine yourself as a reader and think about what you would want to find in a blog. Analyze some of the trends that are rampant in blogs right now and get some great ideas.
How are you going to make that “wow” impression? Here are some tips that can help you out:
- Do not be afraid to use any colors. Mix good colors together to create that perfect blend of good-looking pages. That refers to your blog design, your text and images.
- Think of a good logo that can always be visually associated with your blog. This is not a necessity, but it will help you out to make your blog stand out and be remembered after something.
Create a really comprehensive homepage that will highlight the good things about you as a blogger. This needn’t be a full page, but having some words about yourself to the “about you” page is a good practice to follow.
Do You Need To Hire A Professional Content Writer?
No. When it comes to starting off with you blog, there is no need to hire a professional writer for your content unless you really find yourself unable to come up with some high quality writing. But your high quality writing is the core of your blog. Sure, every post needs some editing, but employing another professional can actually end up defeating the purpose of a blog. You’ll have to pay for their services and this will constitute another payment before you are even able to generate some income.
Look for some tips among friends if you are unsure about what to do and how to go about the content. Let them check if it’s good in terms of structure and grammar. There is no need to hire professionals.
As a blogger, you will be more creative on your take if you write the content yourself. This is a great advantage because you will have the opportunity to become more personal with your blog’s approach.
As for the content, there are some things that you have to do some background research about, especially if your blog is something that deals with real events and places. You need good information for credibility so ask around if you must.
There may not be any need for hiring professional writers, but once again, keep in mind that you have to write good, useful, quality content. You cannot compromise with it because it will be the heart of your blog. If you let it deteriorate, then you will not be giving it a chance to flourish and thrive.
Step 2 Execution
Time of execution: 10 to 30 minutes
Before I begin with actually giving you the key to success, I must warn you of the pitfalls of free hosting. Many people are searching for “free hosting” in hopes to begin their business without any costs. Quite smart to think about it, but it can be a devastating choice.
When you sign up with free hosting or a free blog, you get a sub-domain on the domain of that company. You do not own your own domain name, but simply “rent” a room on their property. If they decide to shut down their business, you lose everything. If they decide to shut down your sub-domain you lose everything. If anything else happens, you lose everything.
Why would you work on something that can cease to exist any day and make you lose all that you have worked on? It doesn’t make sense does it? If you want to start your own business you have to go through this step. You have to buy your own domain name and host all of your files on a professional web hosting company. The costs of this action? Too small to even notice.
Once again, we recommend that you sign up with the best there are, bluehost or iPage:
Sign up with them and get the special offer.
Sign up and get your new domain of your choice name in few minutes. Be sure to choose a domain name you will be happy with and will represent what you want people to see, such as www.myblog.com.
Once you have registered, install WordPress to your new domain name. Just login to your new hosting account and navigate to WordPress installation button in the control panel.
Lastly, login to your newly installed blog and install a new theme for your new blog from within the dashboard. I use and highly recommend to get one of the many amazing free or premium themes from mythemeshop.
Their themes are really good looking with clean design and highly optimized for the search engines compared to the expensive competition.
Finally, you should activate some of the plugins to your blog that are already installed in the dashboard. Activate Akismet plugin to get rid of spam comments automatically.
Activate and connect with JetPack plugin to have some of the amazing features available such as contact form and visitor statistics for your blog.
When you are done, proceed to step 3.